PSCU.com Redesign
Client: PSCU (in-house work as part of the marketing team)
Industry: Financial Services
Materials: Website Redesign
Role: Creative Direction, Design Strategy
Design Story:
PSCU.com needed a refresh to support lead generation, brand awareness and thought leadership promotion. I led a team of UX designers and developers to create a clean, modern site that put users first, and showcases our best-in-class financial solutions. Highlights include:
Simplified homepage that drives our target audience to critical content
Curated Insights section that organizes and showcases thought leadership content including blogs, videos, white papers, and case studies
Refreshed look and feel that supports brand growth
A scalable approach that set the team up for future development and site expansion
View full insights section here