PSCU HANDS CAMPAIGN
Client: PSCU (in-house work as part of the marketing team)
Industry: Financial Services
Materials: Print and Digital Ads, Photoshoot Art Direction
Role: Creative/Brand Strategy, Designer
Collaborators: Jennifer Miranda (Copy), Anna Swirydenko (Media/Strategy)
Campaign Story:
As a credit union service organization and cooperative, PSCU services over 1,900 credit unions and their members nationwide. This campaign is a creative, eye-catching approach to promote their wide range of payments solutions. While the campaign focuses on the technological aspects of their offerings, the human element in all of them speaks to the high level of personalized service credit unions can expect from PSCU. A clean, minimalist layout stands out among the competition in various trade publications and websites.