PSCU STORY OF SERVICE CAMPAIGN
Client: PSCU (in-house work as part of the marketing team)
Industry: Financial Services
Materials: Print and Digital Ads
Role: Creative/Brand Strategy, Designer
Collaborators: Jennifer Miranda (Copy), Anna Swirydenko (Media/Strategy)
Campaign Story:
As a credit union service organization and cooperative, PSCU services over 1,900 credit unions and their members nationwide. This integrated B2B campaign explored how PSCU's role in supporting credit unions directly impacts members in their everyday lives. Creating a seamless and positive experience for consumers is central to a credit union's decision in selecting a service provider. The slice-of-life imagery, playful and approachable copy, and emphasis on end-user service was key in communicating how PSCU and it's suite of payments products makes them a valuable partner to credit unions and by extension, their members.